The new urban district is a symbol of sustainable community housing for future generations with complete civic amenities. It’s located in a quiet environment by the branch of the Čierna voda river near floodplain forests, from which the name of the Senec-Lužianky ward is derived.
Senec-Lužianky is built on ecological principles: a lake in the center of the public area, green rooftops, lots of greenery in the public space, bike paths, floodplain forests, the Čierna voda river, zero-waste construction, prefabrication, ecological materials and many other details.
The main idea of the project is the balance between the new urban district and nature. We used balance (harmony) as the main visual element of the visual identity of the new ward.
Consistency in the visual identity is defined by rounded shapes that are clearly legible in the logo, typography, print, digital and on billboards. Visual consistency is maintained across all media types.